Founder, Chief Executive Officer
David Ly is the visionary leader and founder of Iveda. David has served as CEO and Chairman of the Board of Directors since the company’s inception. He also served as President until February 2014. David has over 14 years of experience in wireless data, cellular, IT, and security surveillance. He was only 27 years old when he founded the Company in 2003 and has become a dynamic leader, building a pioneering cloud video surveillance company. David’s major accomplishments include raising over $12 million through angel investors, building an enterprise-class cloud video infrastructure, positioning the Company for global growth, taking the company public, and acquiring a security technology company in Taiwan. David is also responsible for securing the Company’s large U.S. and international accounts and forging strategic partnerships with large organizations. Prior to founding the company, David had a successful career in sales and applications engineering. He held positions with several major corporations, including Applications Engineer at Metricom, Inc., Corporate Sales at Nextel Communications, Market Manager at Door To Door Storage, and B2B Sales Manager at T-Mobile USA. While at T-Mobile, David earned the President’s Club Top Salesman Award. David’s experience in sales and marketing and his clear vision of video surveillance through cloud computing have been invaluable to the Company’s success. David served in numerous technology, community, and law enforcement Boards of Directors and Advisory Boards. David received his B.S. Degree in Civil Engineering with a Minor in International Business from San Francisco State University in California.
President, Chief Financial Officer
Bob Brilon returned to Iveda in December 2013. Bob is a senior executive with over 30 years of experience as a Chief Financial Officer (CFO) and Chief Executive Officer (CEO) for both private and public companies. Most recently, Bob served as CFO and EVP of Business Development for Brain State Technologies, a leading system for Brainwave Optimization®. During his tenure there, he was successful in raising capital while also providing leadership in financial operations, technology licensing programs, and channel development. Prior to that, Bob held CFO positions for various companies that required his expertise including MD Helicopters and Iveda (2008 to 2010). He was instrumental in Iveda becoming a fully reporting public company and subsequently structuring the transaction that led to the acquisition of MEGAsys, Iveda’s subsidiary in Taiwan. Bob served as the CEO and CFO for InPlay Technologies (NASDAQ:NPLA), formerly Duraswitch (NASDAQ:DSWT) patent holder and global licensor of magnetic switches, from 1998 to 2007. Other positions held include CFO at Gietz Master Builders, Corporate Controller at Rental Service Corp. (NYSE:RRR) and CFO and Vice President of Operations at DataHand Systems, Inc. Bob was also CFO at Go-Video (AMEX:VCR), manufacturer of the first dual-deck VCR. Prior to his career in the corporate world, Bob obtained CPA certification and accumulated four years of audit and tax experience with such “Big Four” CPA firms as McGladrey & Pullen, Ernst & Young, and Deloitte & Touche. Bob oversees the financial well-being of the Company and all aspects of accounting and finance, administration, and human resources functions. He develops and manages banking/vendor relationships, financial reports, budgets, and internal control systems. Bob is also in charge of investor relations and capital strategies to support the company’s growth. Bob received his B.S. Degree in Business Administration from University of Iowa.
Luz A. Berg
Chief Marketing Officer & Corporate Secretary
Luz Berg joined Iveda in 2004, prior to its incorporation as the VP of Marketing. She was promoted to Senior VP of Operations & Marketing in 2007, and was further promoted to Chief Operating Officer and Chief Marketing Officer in 2009. Luz also serves as the Corporate Secretary. With over 20 years of business experience in a variety of industries, Luz has a proven track record in building a startup company from the ground up. Since the Company’s inception, she has been working alongside the CEO of the Company, as a strong ally and partner, ensuring that the Company remains focused on its goals and that the founder’s vision is realized. Luz was instrumental in managing the Company’s day-to-day operations, formulating policies and procedures, and establishing processes. Luz has extensive experience in developing and implementing results-driven public relations and marketing communications plans for lead/sales generation, building brand, brand revitalization, and customer retention in a wide-range of industries. As Iveda grows, Luz will focus in marketing to support the Company’s domestic and international growth, as well as support its investor relations efforts. Prior to Iveda, Luz served as the Director of Marketing at Cygnus Business Media, a B2B media company and at Penton Media, a 100 plus-year old technology B2B media company. She has also worked in the high-tech industry as Marketing Programs and Channel Marketing Manager at Metricom, Inc., a wide-area broadband wireless company, and Spectra-Physics Lasers/Newport (NASDAQ: NEWP), the first commercial laser company, as Marketing Communications Specialist. Luz started her professional career at Standard & Poor’s while completing her degree. Luz received her B.A. Degree in Management from St. Mary’s College in California.